Snorkel and Xtreme Manufacturing have officially opened Ahern Chile, a sales and support operation for South America.
Over 100 rental companies and end attended the opening ceremony in Santiago last week which machine demonstrations and displays in addition to the ribbon cutting ceremony and an evening of festivities.
Regional vice president of sales Brody McFarland said: “Chile is the perfect location to establish our distribution for this region. This is a stable market, with an open trade environment that makes it easy to do business. Our investment in this market has been very well received by customers so far, and we have many possibilities for expanding our business here into sectors beyond rental, including industrial and mining.”
“Snorkel is already reasonably well established in South America, thanks to the work of our independent distributors, however Xtreme Manufacturing is a new brand in the market. We are fortunate that some of the regions, such as Argentina, already understand the value of high capacity telehandlers within oil applications, so we already seeing a lot of interest in the larger Xtreme models. Lower capacity telehandlers commonly used within construction and utilities are still a fairly new concept across South America, but we are already working with some of our existing customers to demonstrate the safety and productivity benefits of telehandlers over truck cranes.”
Chief executive Matthew Elvin added: “The opening of Ahern Chile follows our business philosophy of ‘think global, act local’. This investment ensures that we are set up to not only sell the equipment, but also effectively support our customers on a local level.”