US equipment auctioneer Yoder & Frey is to merge with Northern Irish equipment auctioneer Euro Auctions.
The Yoder & Frey brand will continue in the USA, with chief executive Peter Clark continuing to lead the business for Euro Auctions. The Euro Auction site in Atlanta, Georgia will be rebranded as Yoder & Frey and added to its portfolio.
Clark said: “Working with Euro Auctions, the Yoder & Frey brand will gain exposure to a global market place and increased access to a global database of both buyers and sellers. The equipment that comes along with this association will help grow the Yoder & Frey business. From working with the Euro Auction's team previously, we are aware of our similar core focus of delivering a quality service and a competitive price, while also never losing sight of our customers' true needs. I believe it will be a good fit for both companies and look forward to a good start together at the Florida auction in February 2017.”
Euro Auctions operations manager Jonnie Keys added: “We are extremely excited to announce the merger with Yoder & Frey as this gives Euro Auctions a strong US brand with which to extend the reach the business has globally, and achieve a stronger presence there. Yoder & Frey has achieved a leading position in the US market and strategically within the important Florida region. Working with Peter Clark and his team, we aim to expand the operations in the USA, introducing the American market to the global reach of Euro Auctions, whilst building the brand to the good of both Yoder & Frey and Euro Auctions.”