Genie has appointed equipment rental company Bahrah Trading Company as its distributor for Kuwait.
Based in Shuwaikh Port, Bahrah will distribute Genie booms and scissor lifts. The company, owned by holding company Al Sayer, provides equipment to the construction, oil and industrial sectors.
Genie sales director for the Middle East Sharbel Kordahi said: “Partnering with Bahrah Trading in Kuwait is part of a strategic and logical move to develop a stronger foothold in the Middle East region. As part of the Al Sayer Holding, Bahrah Trading is a solid business with a strong position in the marketplace. For Genie, having the right partner goes a long way as it reflects on our brand as well. Now that Bahrah Trading is part of our growing regional network, customers can be confident that access to Genie products, backed by the responsive, quality service they rely on, is now much easier.”
Bahrah Trading general manager Hamza Melakandy added: “For us, it’s not just the price of the equipment that we represent that matters, but the quality of the product itself. With the addition of a premium brand like Genie to our competitive offering, our customers can be assured of getting great value for their investment. We are happy to have the opportunity of supporting Genie in Kuwait with the best team, both in terms of sales and aftersales service, in our market.”