Sales director for Manitowoc Brazil

Manitowoc has appointed Luciano Dias as sales director for Brazil.

Reporting to vice president South America Cristian Galaz, Dias will lead both sales and customer support for Grove, Potain and Manitowoc products in Brazil. He is also responsible the company’s training centre in Sao Paulo, which serves technicians across Central America. He rejoins the company from construction equipment company i9 Lift, where he has been president for the past two and a half years.

He began his career in 1993 with the sales team at food company Nestlé, before moving into the rental industry, joining Mills Rental in 1996 as a sales representative, and he was promoted to sales manager in 2004. Two years later he was recruited by Manitowoc Brazil as vice president of sales, a role he held for 10 years, leaving in early 2017 to join i9 Lift.
Luciano Dias

Dias said: “It’s great to be back to this innovative company that respects and values the relationship with its customers. While the Brazilian economy is still recovering, I’m excited about the opportunity to work closely with our customers and demonstrate that our modern, cutting edge products and services deliver more with less, which is exactly what they are looking for right now.”

Galaz added: “We’re excited to welcome Luciano Dias back to Manitowoc Brazil. He is a seasoned, results oriented professional who has always been committed to helping customers grow their own businesses with support from Manitowoc Cranes.”


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