Magna Tyres has appointed Elie Sleiman as general manager of its Singapore operation responsible for the Oceania and South East Asia regions.
Sleiman joins from Michelin where he has worked since 1999 as a key account manager for Qatar and Bahrain based in Dubai. In 2009 he moved to Australia where he became the regional sales manager for Melbourne before becoming the product line manager in 2012. He has spent the last 12 months as business model leader of agricultural tyres for the Oceania and South East Asia regions.
Sleiman will lead the regional sales efforts and be responsible for extending the Magna brand presence, distribution network and customer relationships.
Sleiman, said: “I am delighted to have been appointed to this role at such a challenging time for the company. I am looking forward to working closely with the Magna team to achieve our growth ambitions and sales objectives; to expand the presence of the Magna premium quality tyres at our end users and distribution networks.”