Tadano has appointed Alexander ‘Alec’ Bell to the new role of business leader for Tadano and Demag operations in the UK and Ireland.
The new position brings the two businesses under a single manager, who has been charged with managing the integration efforts in both countries, with a focus on exploiting possible synergies between Tadano UK and Demag UK, and the opportunities presented by a wider product range and a stronger single source.
He joins the company from Volvo Truck & Bus dealer, Irish Commercials, where he has been general manager since returning from the Middle East and Asia in 2017. He was previously regional general manager for Al-Futtaim in Saudi Arabia, which distributes Volvo Trucks as well as Everdigm construction equipment.
He began his career in 1986 as a technician with ZF transmissions in the UK, moving to Hong Kong in 1992 to join Volvo Truck and Bus as a sales role, and then manager of bus marketing and spare parts. 10 years later he transferred to China as sales and marketing director, moving to the Dubai in 2006 as regional manager for the Middle East. In 2009 he transferred to Singapore as area director for South East Asia, leaving Volvo for Al-Futtaim after 22 years with the company.
Vice president of sales Klaus Kröppel said: “Bringing together the Tadano Faun and Tadano Demag businesses under a single business leader is in line with our strategy to become one Tadano family and supports our goals of revitalising, integrating, synergising and expanding the Tadano business for our customers. These markets are critical to our success, and we have dedicated team members passionate about delivering success for our customers.”
“We are happy to have Alec lead this team, he has the right qualifications and expertise to lead our UK and Ireland businesses and integrate and synergise Tadano Demag to ensure our success.”
Bell added: “Customers are now benefitting and will continue to benefit from the expanded and diverse crane equipment offering made possible by bringing together the Tadano and Demag brands. It is now up to us to leverage the possibilities that exist by working together as ‘One Tadano’ in service to our customers lifting needs. We are much stronger working together.”