New VP for Custom

Custom Equipment has confirmed the appointment of Marshall Shaver as vice president of sales and marketing.

In addition to taking over responsibility for the organisations sales and marketing he will also take on some of the responsibilities currently handled by president Terry Dolan who is leaving to re join Case Construction - see: CEO change at Custom Equipment.
Marshall Shaver

Shaver joins the company following eight years with Wacker Neuson where he has been director of key accounts since 2018. He started with the company as a field service trainer in 2012 and also held roles as technical specialist and business development manager.

He began his career as a field technical consultant with Lennox International in 2005 leaving in 2010 to set up as a founder partner of The Air, before joining Wacker Neuson two years later.

Speaking of his new appointment Shaver said: “I am looking forward to working alongside the rapidly growing team at Hy-Brid Lifts. I have been watching the strong growth of the team and products over the last few years and am excited to continue providing excellent support to existing customers, while simultaneously growing our market presence with new dealers.”

Outgoing president Terry Dolan added: “Marshall will be an asset in building the relationship with our customers and helping us respond to market needs. He is the final piece to our new management team and understands our customers and our market. He shares the Hy-Brid Lifts vision for driving innovation that will deepen customer relationships and help the brand stand out from the other “me-too” competition. We are excited for him to be part of the team and continue the company’s successful growth.”


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